Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet Co-published with the Institute of Communication Agencies Every few years, business is galvanized by a new concept. Vulcans, Earthlings and Marketing ROI deals with a more pragmatic aspe
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| Title | : | Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet |
| Author | : | |
| Rating | : | 4.50 (821 Votes) |
| Asin | : | 1554580315 |
| Format Type | : | Paperback |
| Number of Pages | : | 174 Pages |
| Publish Date | : | 2007-12-14 |
| Genre | : |
Editorial : “This is a refreshing, often witty, and bang up-to-date review of what could have been a very dull subject! It breaks the key issues into bite-sized chunks so that you can open this book at any page and learn something. The authors draw from a broad range of highly respected sources-and skillfully blend academic substance with good marketing common sense.” (Leslie Butterfield, founder of BDDH, a leading UK advertising agency; author/editor of AdValue and Excellence in Advertising)
“A book for thought leaders. Marketer-friendly and Finance-credible (a very rare combination) with significant managerial implications for marketing, customer value and shareholder value. The logic is strong and compelling. And the writing is a breath of fresh air.” (Richard Ettenson, Professor of Global Marketing, Thunderbird School of Global Management)
“Superb! A must read for anyone who aspires to be a great marketer and every CEO who wants
Co-published with the Institute of Communication Agencies Every few years, business is galvanized by a new concept. Accountability is the latest idea in the spotlight. It’s a huge topic, and in the broadest sense embraces ethics, corporate governance, and all the issues spawned by the recent spate of business scandals. Vulcans, Earthlings and Marketing ROI deals with a more pragmatic aspect: the accountability behind the question “Are our investments in marketing and advertising sensible and successful, short and long term, from a business point of view?” In Part 1 the authors establish that finance, marketing, and advertising share common ground in the value of brands. Part 2 reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Part 3 outlines what it takes to build an accountability culture and profiles some techniques that are useful for framing and measuring the business impact
At any rate, Adams concludes that Pollock was never the complete abstractionist, that all his major works contain within them the core of figuration, and that this figuration and the manner in which the whole is ordered, is a direct (and, of course, legitimate by a student with regard to a teacher) extension of what he learned from Benton.
All in all, a book that can be recommended to the general reader, interested in how people live, and the more specialized reader who wants to see what is the latest on the ever-developing mythology of Jackson Pollock.. Nobody knows her true color.
Monderson's overview of the temple scenes pulls information from various scholars, but don't expect complete accuracy. She has learned a lot from her experiences, and she freely shares what she has learned throughout the book. This new edition includes safe pest control techniques, top bar basics, urban beekeeping tips and tricks and 25 rules of modern beekeeping. Snakes, perhaps? (A clue: m
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